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MuseumWeek 2020's hashtags

MuseumWeek 2020's hashtags

In today’s environment it is paramount that we remain united while physically distancing. Together, the international cultural community can bring happiness and unity when we need it most. As an unprecedented health crisis strikes the whole of humanity, many of you have asked us if MuseumWeek 2020 will still take place. After much deliberation, we have decided to amend the focus of the hashtags to incorporate the reality of our global situation. We believe that now, more than ever, it is important for us to feel globally connected. To date, almost half of the world's population is confined and our thoughts go to those affected by this disease and their loved ones. We are thinking of everyone on the front lines working tirelessly in emergency and healthcare institutions to treat the ill, and to those providing other essential services. Together we know our societies can recover. We extend a message of gratitude and encouragement to all those out there fighting COVID-19. Earlier this year, we adopted “togetherness” as the encompassing theme for MuseumWeek 2020. Now, more than ever, it is that much more relevant. Coming together is fundamentally the only way that humanity can face the challenges of the 21st century. The prosperity of our planet, our people and our societies are all at stake. The health crisis linked to the coronavirus has reinforced our desire to promote this universal message, and to have MuseumWeek be a support for confined populations and for those who fight against this disease. We want to highlight the power of culture, art, and the institutions that support them and their unique ability to bring us together. They allow us to create a bond, to give meaning to our lives, and to carry out our strongest aspirations. They allow us to deepen our understanding of who we are and where we are going, and they are a foundation to our global society. Culture and art are what marks our humanity and we must cherish and celebrate them. Now, more than ever, MuseumWeek’s founding objectives are unifying and necessary: the delivery of culture and art to audiences worldwide, allows you — cultural institutions around the world — to extend your missions on digital platforms. For this reason, we have decided to maintain the dates of MuseumWeek and we invite you to offer original content based around the format "7 days, 7 themes, 7 hashtags" from May 11 to 17. We are pleased to announce the continued support of UNESCO for the 7th edition of MuseumWeek, the world's leading cultural event on social media. The General Conference of UNESCO adopted in 2015 issued a “Recommendation” aimed at the protection and promotion of museums and collections, emphasizing in particular their diversity and their role in society. For UNESCO, museums are essential and precious in the promotion of heritage, diversity and intercultural dialogue. We are delighted to be working with them again. We would also like to thank our partners Talkwalker and Buffer for their generous support. The MuseumWeek team joins me in wishing you all courage and hope during these challenging times. Benjamin BENITA, MuseumWeek Organizer, President of Culture For Causes Network Conceived with the help of Fabio PARIANTE, Nikole BELOPOLSKAYA, Claudio PORTO, Brittany HOLMES, Brian WOLF, Alexia GUGGEMOS, Marta PEINADOR and María Fernanda MARTINEZ FONTAINE, translated from French by Nikole BELOPOLSKAYA
Wishing you the best for 2020
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